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Haier America, founded in 1999 by CEO Michael Jemal, is the Sales and Marketing arm of the Western Hemisphere for the Haier Group. Headquartered in the Haier America Building at 1356 Broadway in New York, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA.

Haier America has successfully established retail and service networks across the United States. In addition, a $40 million, 110-acre Industrial Park was built in Camden, South Carolina that produces American-made refrigeration products for U.S. consumers. Haier America also has a strong sales force nationwide, bringing products to markets throughout the United States, Canada, and South America.

Haier America, known for innovation and high quality, plans to push forward to continue on its path as a driving force in the appliance industry, as well as a household name in America.

Haier America Mission Statement
Our mission is to combine quality, innovation, and style for the comfort and convenience of your home.
Haier America is committed to providing our customers with reliable, stylish, and innovative products for the home. We strive to create quality appliances that surpass what other manufacturers typically offer. Our purpose is to integrate function, practicality, and appearance into superior products unlike anything available today.

Haier America pays close attention to our consumers' and distributors' opinions, and uses these insights to develop winning product solutions in the marketplace.

Our vision is to be the leader of technological advances in the home. We seek to compete at the highest level, meeting and exceeding market demands for products and service. We dedicate ourselves to our consumers, for without them we have no purpose.

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